How are organizations harnessing the vast amounts of data to understand their customers and build personalized customer journeys at scale?

Customers today have come to expect personalized experiences delivered in real time. To anticipate and meet those needs, brands need actionable, intelligent 360-degree customer views that are being continuously enhanced by every interaction. But to build comprehensive customer profiles from varying data sources and deliver consistently personalized experiences at each touchpoint can be a complex problem to solve.

Why is it worth investing in the right data infrastructure and strategies?

At Cognizant Netcentric, we work with companies to build solid data foundations along with state-of-the-art technology infrastructure to power their marketing and experience operations, unifying data across sources to build enriched customer profiles and automate tailored customer journeys.