Analytics and data-driven marketing solutions

At Cognizant Netcentric, we apply an end-to-end strategy to mastering data challenges. We believe in a proper tracking strategy that will enable your business to leverage products, services, applications, and your business performance.

Our experts orchestrate your transformation and guide you through the process while adapting to your particular circumstances. . Using an integrated system, we cover all relevant disciplines using an integrated approach, from tracking to managing campaigns to measuring KPIs.

Web Analytics & Tag Management

Tracking Strategy | Account Setup | Cross Channel Tracking | Consent Management | Data Governance

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Targeting & Personalization

Audience & Targeting Management | Segmentation | Funnel Optimization

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A/B Testing | Multivariate Testing | Conversion Optimization

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Campaign Management

Campaign Tracking | Campaign Optimization | Customer Journey Management

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Reporting & Dashboarding

Operational & Management Dashboards | Reporting | KPI Management

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Data Program Management

Data Solutions Project Management | Analytics Project Management | End to End Program Management

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Marketing Technology Platforms

Consulting | Engineering | Optimization | Consent Management

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Create unique experiences using smart data

Digital transformation has accelerated exponentially in the last few years, especially throughout the COVID-19 pandemic, and several trends are coming to light.

Learn how to stay ahead:

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Personalization is the engine, but data is the fuel!

Watch on demand


Get to know our data-driven products & solutions

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