Analytics and data-driven marketing solutions

Ensuring your experience business is making an impact

At Cognizant Netcentric, we apply an end-to-end strategy to mastering data challenges. We believe in a proper tracking strategy that will enable your business to leverage products, services, applications, and your business performance.

Our experts orchestrate your transformation and guide you through the process while adapting to your particular circumstances. Using an integrated system, we cover all relevant disciplines using an integrated approach, from tracking to managing campaigns to measuring KPIs.

Web Analytics & Tag Management
Tracking Strategy | Account Setup | Cross Channel Tracking | Consent Management | Data Governance
Targeting & Personalization
Audience & Targeting Management | Segmentation | Funnel Optimization
Optimization
A/B Testing | Multivariate Testing | Conversion Optimization
Campaign Management
Campaign Tracking | Campaign Optimization | Customer Journey Management
Reporting & Dashboarding
Operational & Management Dashboards | Reporting | KPI Management
Data Program Management
Data Solutions Project Management | Analytics Project Management | End to End Program Management
Marketing Technology Platforms
Consulting | Engineering | Optimization | Consent Management

Helping Lufthansa Group soar to new heights

Lufthansa Group partnered with our experts at Cognizant Netcentric to accelerate its digital journey and enhance its customer experience.

Discover success case

Create unique experiences using smart data

Digital transformation has accelerated exponentially in the last few years, especially now in the disruptive AI era, and several trends are coming to light.

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