The proliferation of digital access and online marketplaces has led to widespread disruption and innovation in the manufacturing industry. With consumers and businesses increasingly adopting direct-to-consumer (D2C) strategies even before 2020 (40% of US customers had made D2C purchases by the end of 2019), events over the last year have pushed manufacturing companies into other progressive solutions.
With 80-90% of customers using digital channels to research product information, reviews, prices, and availability, manufacturers are no longer competing on product quality alone, but in the way they engage customers and communicate their value. The adoption of data-driven solutions, IoT technology, and creative strategies in bundling services with products are only a few areas of opportunities where your business can shine.
With customers ready to adopt digital solutions that better serve their needs, now is the time for manufacturing companies to step up and deliver experiences that work better for everyone.
A CMS can help your business implement automation and data to ensure your content is continually personalized and relevant to different audiences. By creating preconditions for personalization on the back-end and defining levels of personalization throughout the customer journey, we can bring personalization at scale down to a science. Businesses in industries like travel and finance with global audiences and variable offerings will find this especially crucial.
That’s where we come in
At Netcentric, we work with global brands across the manufacturing industry in leveraging the latest technology to deliver outstanding customer experiences end-to-end.
Our data-driven solutions leverage the latest Adobe Experience Cloud products enabling you to engage your customers with customized offerings at the right time and in the right place.
With an agile and scalable platform offering 360º customer views, journey mapping, and real-time insights, you can deliver seamless omnichannel experiences and ensure customer loyalty.
Provide personalized, smart content delivered at speed across all channels.
Data-driven insights for 360-degree customer views.
Create omnichannel experiences that adapt to changing buyer journeys using real-time customer data.
Advanced customer experience marketing and customer journey mapping.