Mastering powerful data-driven experiences matter more than ever before: Digital transformation has accelerated exponentially in the last few years, especially throughout the COVID-19 pandemic, and several trends are coming to light. Digital touchpoints have become ubiquitous, with users accessing multiple devices and ramping up expectations surrounding accuracy, speed, and the digital offerings of their preferred brands and services. 

Social commerce is also expected to see a massive rise. People are highly connected and both online and offline customer journeys are becoming intertwined and users are moving seamlessly from social media to integrated household devices and even cars. Marketing touchpoints are evolving into more personalized, user-centric communication that builds trust and creates loyalty. With this massive expansion in data points, connected devices, products, and services, the demand for top-of-the-line solutions has skyrocketed.