What’s next after Google Optimize? Meet Adobe Target

This year, Google has announced its plans to phase out Google Optimize and Optimize 360. This means that as of September 30, 2023, Google Optimize and Optimize 360 will no longer be available, and active experiments will end on this date. Google states that this decision stems from their plan to invest in better third-party solutions and better meet customers’ needs with additional features and services to design and run experiments.

The discontinuation of Google Optimize will impact existing A/B tests and experiments, and customers won’t be able to continue to optimize their websites and provide personalized user experiences this way.

What does the discontinuation of Google Optimize mean for your business?

Customer experience and personalization is critical to remaining competitive and growing your business. Cognizant Netcentric has developed solutions for personalization and optimization across a variety of brands and industries including Banking and Finance, Retail and Consumer Goods, Health Care and Life Sciences, Travel and Hospitality, Insurance, Media and Communications, Manufacturing and Automobiles, and more.

To this end, we have built integrated solutions using Adobe Target, an already popular tool used by leading brands to optimize and deliver personalized customer experiences. As part of the Adobe Experience Cloud, Adobe Target has the capabilities to help businesses deliver personalization at scale and increase their revenue over time.

What do you need to know about Adobe Target?

How we can help you transition from Google Optimize to Adobe Target

Cognizant Netcentric is here to help Marketers and Product Developers with transitioning their existing experiments in Google Optimize to Adobe Target. Data from Google Optimize should be accessed and exported before September 30, 2023.

Here are some of the ways we help make your team ready for the transition:

We’re here to help your team define a transition plan and develop to make a smooth, proactive transition from Google Optimize / Optimize 360 to Adobe Target. Don’t wait, get in touch with our experts today.