Thought leadership

Latest publications

Whitepapers

From supply chain efficiency to demand-driven growth

Creating more content faster isn't the answer, it's the problem. Discover the new, demand-driven approach to transform your content strategy from a cost center into a powerful engine for growth.

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From supply chain efficiency to demand-driven growth

Creating more content faster isn't the answer, it's the problem. Discover the new, demand-driven approach to transform your content strategy from a cost center into a powerful engine for growth.

Download now

Enable performance marketing for consumer goods

Unlock growth with AI-driven performance marketing. Learn how Adobe and Cognizant help boost ROI, personalization, and customer engagement.

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Recent success case

Transforming member engagement for a leading US healthcare payer

Discover how a leading US healthcare payer modernized their MarTech ecosystem, leveraging Adobe Experience Cloud for personalized journeys, real-time insights, and streamlined workflows.

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Henkel’s digital transformation from commerce to B2B to D2C

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Lufthansa Group soars to new heights leveraging AI and data-driven experiences

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Podcasts

Lufthansa’s Digital Transformation

We partnered with Lufthansa Group to accelerate digital transformation, elevate customer experiences, and unlock data-driven growth.

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Human-AI Collaboration: The Agentic Operating Model

Explore the Agentic Operating Model—a bold new approach that blends human creativity with AI precision to drive innovation, efficiency, and sustainable growth.

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Preparing for the EU Accessibility Act

The European Accessibility Act is here. Discover how digital accessibility can boost brand, reach new markets, and create a truly inclusive customer experience.

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