Why modern CMOs are embracing performance marketing for consumer goods

Unlock growth: Performance marketing delivers measurable results in a complex landscape

This comprehensive whitepaper draws on the expertise of Adobe, recognized as a foremost leader on the subject of performance marketing, and Cognizant, a strategic partner positioned to enhance client performance through the entire marketing value chain.

With this whitepaper, discover how to:

• Achieve tangible ROI in performance marketing (CPC, CPS, CPL, CPM) and improve CLV/ROI.
• Modernize your MarTech stack by unifying data for AI-driven campaigns.
• Use AI/ML, including Adobe’s GenStudio, to revolutionize content creation for faster campaigns.
• Boost DTC growth through direct feedback, data-informed connections, personalization, and analytics.
• Utilize Retail Media Networks for better visibility and personalized recommendations.
• Drive significant business growth through strategic digital transformation, resulting in up to 180% revenue increase, 40% lead conversion improvement, and 27% cart abandonment reduction.
• Enhance campaign efficiency by 65% and recover 20% of lapsed customers.

Ready to Transform Your Marketing Strategy?

Unlock the full value of your MarTech investments and drive unprecedented results. This whitepaper provides the strategic insights you need to make every consumer interaction desirable, shoppable, and rewardable.