Automotive
Transform your auto brand’s CX and disrupt the automotive industry
Drive sales and brand loyalty with personalized, 360° journeys
With 92% of car buyers now researching online before purchasing, customer journeys across the automotive industry have changed irreversibly and digital experiences are the driving force behind sales.
With changing consumer behavior and technology advancements (like virtual reality showrooms and online test-driving), purchasing journeys will continue to change significantly over the next decade. 64% of shoppers are already open to purchasing a car without test-driving if they use new content formats like 360° video. Adapting to new buyer journeys is a prerequisite for automotive brands to stay competitive.
The pressure is on the automotive sector to meet the demands of today’s and tomorrow’s experience-driven consumers. To achieve it, you need to deliver personalized, real-time, omnichannel experiences that seamlessly blend physical and digital touchpoints.
That’s where we come in
To navigate the automotive industry’s future, brands need to remain agile, keeping an eye on the horizon of innovation and another on nurturing their customer base. And we enable the world’s biggest car brands to do exactly this.
With Cognizant Netcentric as your trusted digital partner, you can focus on growing your business. Our digital marketing experts and cutting-edge customer experience solutions ensure you’re delivering engaging experiences to consumers at precisely the right time.
Some of our CX expertise in the automotive industry
