Transform your auto brand’s CX and disrupt the automotive industry

Drive sales and brand loyalty with personalized, 360° journeys

With 92% of car buyers now researching online before purchasing, customer journeys across the automotive industry have changed irreversibly and digital experiences are the driving force behind sales.

With changing consumer behavior and technology advancements (like virtual reality showrooms and online test-driving), purchasing journeys will continue to change significantly over the next decade. 64% of shoppers are already open to purchasing a car without test-driving if they use new content formats like 360° video. Adapting to new buyer journeys is a prerequisite for automotive brands to stay competitive.

The pressure is on the automotive sector to meet the demands of today’s and tomorrow’s experience-driven consumers. To achieve it, you need to deliver personalized, real-time, omnichannel experiences that seamlessly blend physical and digital touchpoints.

That’s where we come in

To navigate the automotive industry’s future, brands need to remain agile, keeping an eye on the horizon of innovation and another on nurturing their customer base. And we enable the world’s biggest car brands to do exactly this.

With Cognizant Netcentric as your trusted digital partner, you can focus on growing your business. Our digital marketing experts and cutting-edge customer experience solutions ensure you’re delivering engaging experiences to consumers at precisely the right time.

Our end-to-end offering transforms your brand experiences

  • Enable content at scale to help you manage and deliver personalized content to millions of users across channels and markets.
  • Orchestrate journeys by anticipating user needs in real-time with customer journeys at scale.
  • Harness the power of data with best in class journey insights & data activation architecture and foundations.
  • Bring strategy, architecture, and execution together for lasting competitive advantage with transformation and enabling services

Some of our CX expertise in the automotive industry

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