The best brands build a buzz and enthusiasm around their products. They aren’t just selling something their customer needs, they’re selling an experience their customers need to have.
This is demand marketing.
Demand marketing is the intersection between marketing and sales to create that lightbulb moment during a customer’s journey when they realize the need for your brand’s offering. It’s all about creating awareness, engrossing customers in your brand story and exciting them with your CX.
And it’s not an easy task. In fact, 61% of marketers say that generating demand is the single biggest challenge they face. So how can you do it effectively?
Here we’ll look at how Adobe Experience Cloud enables you to shape your customer experience and create real demand for your business.
Intrigued? Let’s take a closer look.
To do this, it provides the following features:
This end-to-end engagement tool transforms customer experiences by exciting them across every stage of complex buying journeys. It connects marketing and sales by orchestrating personalized experiences, optimizing content, and measuring business impact across every channel, from acquisition to advocacy.
With Marketo Engage you can see your CX vision come to life and drive demand using:
Shape your customer experience with Adobe Audience Manager. The connected data platform brings all the elements of Adobe Experience Cloud and your marketing stack into one centralized location.
Key features include:
Generate demand for your business with:
So, we’ve discussed the tools you need to tap into the demand marketing superpower, but where do you go next? When it comes to satisfying and generating demand, brands need the right strategy in place to ensure they are leveraging their tech stack to its full potential. At Netcentric, our teams of Adobe Experience Cloud certified experts are ready and waiting to help you transform your marketing efforts.