How to drive demand with Adobe Experience Cloud

The best brands build a buzz and enthusiasm around their products. They aren’t just selling something their customer needs, they’re selling an experience their customers need to have.

This is demand marketing.

Demand marketing is the intersection between marketing and sales to create that lightbulb moment during a customer’s journey when they realize the need for your brand’s offering. It’s all about creating awareness, engrossing customers in your brand story and exciting them with your CX.

And it’s not an easy task. In fact, 61% of marketers say that generating demand is the single biggest challenge they face. So how can you do it effectively?

Here we’ll look at how Adobe Experience Cloud enables you to shape your customer experience and create real demand for your business.

What is Adobe Experience Cloud?

Adobe Experience Cloud (AEC) is a comprehensive collection of digital marketing products and tools. Using AI-driven customer experience applications, AEC gathers and analyzes customer data to create a consistently world-class, omni-channel experience for businesses.

Intrigued? Let’s take a closer look.

How does AEC generate demand?

AEC enables you to combine, compare and analyze data from every part of the customer journey, creating a deeper insight into what’s driving your brand in real-time. It helps businesses make smarter decisions, invest in the right areas and create that all-important buzz around their products.

Adobe Analytics

We’re not just talking about click rates and page visits. AEC has raised the bar when it comes to predictive analytics so you can truly understand your customers. Adobe Analytics tells you not just who’s interacting with your brand, but why.

To do this, it provides the following features:

Marketo Engage

This end-to-end engagement tool transforms customer experiences by exciting them across every stage of complex buying journeys. It connects marketing and sales by orchestrating personalized experiences, optimizing content, and measuring business impact across every channel, from acquisition to advocacy.

With Marketo Engage you can see your CX vision come to life and drive demand using:

Adobe Audience Manager

Shape your customer experience with Adobe Audience Manager. The connected data platform brings all the elements of Adobe Experience Cloud and your marketing stack into one centralized location.

Key features include:

Adobe Advertising Cloud

With Adobe Advertising Cloud you create the demand. Working alongside Adobe Analytics and Adobe Audience Manager, you get complete control over your advertising landscape, with planning, optimization and measuring tools to hone your strategy. Not to mention the world’s first independent demand-side platform (DSP) that creates ads in every format for every medium.

Generate demand for your business with:

Implementing an experience-led strategy

So, we’ve discussed the tools you need to tap into the demand marketing superpower, but where do you go next? When it comes to satisfying and generating demand, brands need the right strategy in place to ensure they are leveraging their tech stack to its full potential. At Netcentric, our teams of Adobe Experience Cloud certified experts are ready and waiting to help you transform your marketing efforts.

Drive more growth with your experiences.

Get in touch with our experts today