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Centralised, yet local: one website, 255 local experiences

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The challenge

In 2015, Raiffeisen identified a need to improve their online branding and web presence. Consequently, they decided to upgrade their legacy content management solution and migrate its 255+ decentralised communication channels onto one unified  and centralised communications platform.

 

At the same time, Raiffeisen wanted to enable its legally autonomous cooperative banks to provide a local flavour at their 955 locations. With Netcentric’s guidance, Raiffeisen decided to build a centralised solution that could deliver a truly local user experience.


The approach

When contemplating how to combine several hundred individual sites with unique content into one single web appearance, it became evident to the bank’s leadership that a big bang approach was not the way to go. Netcentric’s hybrid agile-waterfall approach allowed Raiffeisen to demonstrate a few “proof of concept” quick wins while aiming for the future.

 

Following the successful rollout of the new online portal and the innovative online mortgage application solution, Raiffeisen committed to go all-in with Netcentric’s tools and methodologies.

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The results

Raiffeisen was able to successfully migrate its decentralised legacy channels  to a centralised solution adopted for each local market.

 

Sales, IT, marketing and analytics now work better together which resulted in a strong uplift in leads

 

Adaptation to using proven developer tools, methodology and language, decreased future go-live time by several months

 

Raiffeisen won best practice awards, including Gold for “Online Marketing” at “Best of Swiss Web Awards”

raiffeisen

Technology

Adobe Experience Manage

Adobe Analytics

Lucidworks Fusion (Search Platform)

Netcentric’s AEM Connector

Angular Applications

Key Benefits

Centralised solution architecture but local user experience

Established long-term trusted partnership with Netcentric

New state-of-the-art technology platform

End-to-end digitalisation of the entire customer life cycle

Centralised governance with local implementation

The Methodology

Netcentric’s hybrid agile-waterfall approach

Step-by-step approach (with quick-win projects) but with a two to three year roadmap

Adaptation of Netcentric Tools & processes

 

About the client

The Raiffeisen Group is the leading Swiss retail bank. The third largest bank in the Swiss banking sector is represented at 955 locations throughout Switzerland. But it’s also a federation of 255 independent co-operative banks, each belonging to its own local customers and each with its own management.

www.raiffeisen.ch

 

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