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Analytics and Data Driven Marketing Solutions

At Cognizant Netcentric, we apply an end-to-end strategy to mastering data challenges. We believe in a proper tracking strategy that will enable your business to leverage products, services, applications, and your business performance. 


Our Data-Driven Experts orchestrate your transformation and guide you through the process while adapting to your particular circumstances. . Using an integrated system, we cover all relevant disciplines using an integrated approach, from tracking to managing campaigns to measuring KPIs.

Web Analytics & Tag Management

Tracking Strategy | Account Setup | Cross Channel Tracking | Consent Management | Data Governance 

Targeting & Personalization


Audience & Targeting Management | Segmentation | Funnel Optimization




A/B Testing | Multivariate Testing | Conversion Optimization


Campaign Management

Campaign Tracking  | Campaign Optimization  | Customer Journey Management

Reporting & Dashboarding

Operational & Management Dashboards  | Reporting | KPI Management


Data Program Management

Data Solutions Project Management  | Analytics Project Management | End to End Program Management

Marketing Technology Platforms

Consulting | Engineering | Optimization | Consent Management


CDP Customer Data Platform

Data Collection | Data Intelligence | Data Modeling | Data Activation | User Profiling | Data Governance 

Create unique experiences using smart data

Digital transformation has accelerated exponentially in the last few years, especially throughout the COVID-19 pandemic, and several trends are coming to light.

How do you stay ahead of the change?


Personalization Is The Engine, But Data Is The Fuel!


Get to know our Data-Driven Products & Solutions

Get in touch today to discover how we can help you.

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