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Analytics and Data Driven Marketing Solutions

At Cognizant Netcentric we apply an end-to-end approach when it comes to mastering data challenges. We believe in a proper tracking strategy that will enable your business to leverage products, services, your applications and ecosystem, and finally your performance. 

 

Our Data-Driven Experts orchestrate your transformation and guide you through the process while adapting itself to your particular circumstances. We provide an integrated strategy and cover all relevant disciplines from tracking to managing your campaigns and effectively measuring your KPIs.

Web Analytics & Tag Management

Tracking Strategy | Account Setup | Cross Channel Tracking | Consent Management | Data Governance 

Targeting & Personalization

 

Audience & Targeting Management | Segmentation | Funnel Optimization

 

Optimization

 

A/B Testing | Multivariate Testing | Conversion Optimization

 

Campaign Management

Campaign Tracking  | Campaign Optimization  | Customer Journey Management

Reporting & Dashboarding

Operational & Management Dashboards  | Reporting | KPI Management

 

Data Program Management

Data Solutions Project Management  | Analytics Project Management | End to End Program Management

Marketing Technology Platforms

Consulting | Engineering | Optimization | Consent Management

 

CDP Customer Data Platform

Data Collection | Data Intelligence | Data Modeling | Data Activation | User Profiling | Data Governance 


Create unique experiences using smart data

Mastering powerful data-driven experiences matter more than ever before: Digital transformation has accelerated exponentially in the last few years, especially throughout the COVID-19 pandemic, and several trends are coming to light.

How do you stay ahead of the change?

ADOBE SUMMIT SESSION

Personalization Is The Engine, But Data Is The Fuel!

EXPERTISE

Get to know our Data-Driven Products & Solutions

Get in touch today to discover how we can help you.

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