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The Dark Side of Data

Leverage our on-demand expertise to improve your customer experience

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Understand your customers' behavior by getting to grips with what data doesn’t tell you. 


In an industry where it's all about “big data", there are so many angles of consumer behavior that stay hidden. In this webinar, we will shine a light on what is not always visible and maximize the value of your data.

Watch our webinar on demand

  • How to adapt reporting to your business needs
  • Step up reporting: Analyse user behaviour
  • Bring in traditional marketing techniques to Web Analytics
Target Group

If you’re interested in how an efficient team setup looks like from a project manager perspective as well as an engineering perspective, tune in.


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About the speaker

Alexandru Marinescu, Senior Digital Marketing Specialist 

An experienced Analytics Specialist with a demonstrated history of working in the information technology and services industry. Skilled in digital marketing & advertising with a focus on strategy and optimization. Navigated over 10 years through a vast range of brands, both local and global, to help improve their digital presence.

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