Fireside Chat - Conversations on AI
Is your digital experience ready for the AI-First world?
Opening Challenge
AI is rewriting the rules of digital engagement. Generative AI, search agents, and autonomous digital assistants are changing how customers discover, evaluate, and interact with brands.
If your digital strategy follows yesterday's rules, you risk:
- Losing visibility as AI agents deliver competing answers
- Missing the market due to slow release cycles
- Lagging behind faster, leaner competitors
This isn't the future—it's now. The brands that adapt today will own tomorrow's customer engagement. How are you staying ahead? Join the discussion online September 23rd at 09:30 am GMT.
Why attend
- Learn how to prepare your organization for an AI-first world:
- Re-architect for speed, agility, and adaptability
- Optimize for AI-driven discovery
- Empower leaner, more agile teams
- Integrate automation and generative AI
- Gain real-world insights from Kawasaki's digital transformation journey and see how AI adoption drives tangible business value.
Interactive fireside chat
Join Cognizant and Adobe for a live, interactive discussion:
- Ask questions in real time
- Engage directly with our experts
- Explore practical strategies for AI-enabled digital experiences
Join our online event with live Q&A
Speakers
Jamie Brighton
Director of Product Marketing EMEA @ Adobe
Jamie Brighton is a digital marketing veteran with 25 years of industry experience, including 19 years at Adobe. He possesses a deep passion for helping clients succeed through optimisation, personalisation, and advanced behavioural targeting. With a unique background spanning client, agency, and vendor-side roles across both EMEA and APAC, he brings a holistic perspective to today's key challenges, including digital transformation, customer experience, and cross-channel personalisation.
Sybrand Lubbe
Cognizant Netcentric, Principal Solution Architect
With over 20 years of experience in the IT Industry, Sybrand has vast experience from graphic design, development, project management and transitioning into solution architecture, specialising in designing and implementing scalable solutions with the Adobe Product Suites. Focussing not only on Experience Manager and Edge Delivery Services, but also helping organisations optimising their digital experiences by leveraging the full potential of the Adobe Ecosystem. He recently helped BiMota to unleash the potential of fast to market website delivery with Edge Delivery Services. Other Technologies he is passionate about include Adobe Workfront, Target, Analytics, AJO, Elastic Search and Microsoft Dynamics.
Steve Gale
Cognizant Netcentric, Host
For over 25 years, Steve has bridged the gap between deep technology and commercial success. His journey from full-stack developer to strategic consultant and, ultimately, Commercial Director gives him a unique, end-to-end perspective on digital transformation.
Steve excels at solving complex challenges, architecting connected solutions that blend major platforms like Adobe with bespoke engineering. Passionate about customer experience, he partners with leading organizations in Pharma, Finance, and Charity to turn technology into meaningful connections.
Agenda
Interactive discussion with Cognizant and Adobe experts
Topics include:
· Re-architecting for speed and agility
· Optimizing AI-driven discovery
· Empowering leaner teams
· Integrating automation and generative AI
· Real-world insights from Kawasaki's digital transformation journey
· Attendees can ask questions and engage with speakers throughout
Event Details
Format: Online discussion with live Q&A
Date: 23 September 2025
Time: 09:30 GMT | 10:30 CET
In partnership with
