AI Won't Magically Fix Your Customers' Digital Experience. This Will.
The pressure is on: deliver hyper-personalized experiences, at scale, with a budget that isn't growing. Sound familiar? It's time for a different conversation. Join us for a candid fireside chat and see a real-world playbook for success.
Your audience demands more
More personalization, more relevance, more moments. "Do more with less" has become the default strategy.
Everyone is shouting "AI!" as the solution, but the truth is, AI is just a tool. Without the right approach and a strategy to empower your marketing team, it's just more noise.
Forget the buzzwords. We're sitting down with leaders from Adobe, Cognizant Netcentric, and Cognizant Moment for an open discussion on what actually works. We’ll unpack the power shift from IT to Marketing and showcase how we delivered game-changing success for Kawasaki, enabling them to deliver personalization at scale.
Join the discussion online on September 23rd at 09:30 am - 10:30 am BST.
What you’ll unpack
- The Power Shift You Need: Learn how modern tools can move campaign control from IT back to Marketing, giving your team the speed and freedom to innovate.
- A Real-World Playbook: See exactly how Kawasaki tackled the content challenge to launch performant, scalable websites with a truly empowered marketing team.
- Beyond the AI Hype: Get an honest take on which productivity tools (not just AI) are making a real difference for marketing teams on the ground today.
- The Future of CMS: Hear directly from Adobe why the content management system has been reimagined and what it means for your brand's agility.
Who should attend?
This is for the leaders and the doers on the front lines of digital experience who are tired of the hype and want to see what's actually working.
- CMOs & Marketing VPs
- Digital Marketing Directors & Managers
- Heads of Digital Experience & Strategy
- Content Strategists & Managers
- IT leaders partnered with Marketing
Join our online event with live Q&A
Speakers
Jamie Brighton
Director of Product Marketing EMEA @ Adobe
Jamie Brighton is a digital marketing veteran with 25 years of industry experience, including 19 years at Adobe. He possesses a deep passion for helping clients succeed through optimisation, personalisation, and advanced behavioural targeting. With a unique background spanning client, agency, and vendor-side roles across both EMEA and APAC, he brings a holistic perspective to today's key challenges, including digital transformation, customer experience, and cross-channel personalisation.
Andreas Haller
Cognizant Netcentric,
Principal Solution Architect
Andreas Haller is a digital experience leader with two decades of expertise spanning web development, architecture, and large-scale content management platforms. He enjoys driving architecture externally for Cognizant Netcentric's clients and internally as a member of the CTO Group. He has led transformation projects for global enterprises across industries, from central marketing platforms to eCommerce relaunches.
Pushing innovation at Cognizant, Andreas is at the forefront of Adobe's Edge Delivery Services, shaping strategy and contributing to Adobe engineering initiatives. With hands-on experience across client, vendor, and leadership roles, he combines deep technical knowledge with a passion for guiding people, fostering innovation, and delivering scalable solutions that bridge marketing and technology.
Sybrand Lubbe
Cognizant Netcentric, Principal Solution Architect
With over 20 years of experience in the IT Industry, Sybrand has vast experience from graphic design, development, project management and transitioning into solution architecture, specialising in designing and implementing scalable solutions with the Adobe Product Suites. Focussing not only on Experience Manager and Edge Delivery Services, but also helping organisations optimising their digital experiences by leveraging the full potential of the Adobe Ecosystem. He recently helped BiMota to unleash the potential of fast to market website delivery with Edge Delivery Services. Other Technologies he is passionate about include Adobe Workfront, Target, Analytics, AJO, Elastic Search and Microsoft Dynamics.
Steve Gale
Cognizant Moment, Host
For over 25 years, Steve has bridged the gap between deep technology and commercial success. His journey from full-stack developer to strategic consultant and, ultimately, Commercial Director gives him a unique, end-to-end perspective on digital transformation.
Steve excels at solving complex challenges, architecting connected solutions that blend major platforms like Adobe with bespoke engineering. Passionate about customer experience, he partners with leading organizations in Pharma, Finance, and Charity to turn technology into meaningful connections.
Agenda
Setting the stage
We'll frame the core challenge every marketing team is facing right now.
Fireside Chat
An open, conversational deep-dive with our experts from Cognizant and Adobe, tackling the tough questions head-on.
Your questions, Answered
We'll open the floor for a live Q&A to address your specific challenges.
Don't Just Keep Up. Get Ahead.
The strategies discussed in this session are shaping the future of digital marketing.
Format: Online discussion with live Q&A
Date: 23 September 2025
Time: 09:30 BST
Reserve your spot now and learn what your competitors don't know yet.
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