Edge Delivery Services and Adobe Workfront: leveraging the power of the full content supply chain
Modern marketing is an ever-evolving landscape, and marketers need to be ready to adapt.
With more accountability for revenue growth than ever before, today’s marketing leaders are looking toward cost-effective solutions.
They need to deliver more with less. But how?
Enter an emerging collection of cutting-edge technologies that are reshaping marketing and ushering in a new era.
Democratizing design with Adobe Gen Studio
Gen Studio, positioned by Adobe as the latest evolution in their Generative AI suite, integrates tools such as Adobe Workfront for workflow management and Adobe Firefly for creative content generation, aiming to transform the content supply chain from end to end.
Gen Studio addresses the need for a cohesive, integrated platform that brings efficiency and governance across the entire content creation process.
Generative AI tools like Adobe Firefly are driving rapid content delivery without compromising compliance or legal and ethical standards. Adobe Firefly is a highly powerful generative AI tool that maximizes the creative process, enabling the production of quality personalized content at an unprecedented scale
Optimizing the content supply chain with Adobe Workfront and Edge Delivery Services
Today’s content workflows are growing in complexity. This is due to:
- Increasingly diverse formatting, with a need for omnichannel content reflecting a consistent brand voice.
- A demand for personalized content.
- Greater collaboration across teams, regions, programs, and time zones.
- Global compliance requirements.
By integrating Adobe Experience Manager (AEM), Edge Delivery Services, and Workfront, leading enterprises can optimize the content supply chain like never before.
Adobe Experience Manager’s Edge Delivery Services serves as a cost-effective, performance-first CMS accelerator – a plug-and-play content management system (CMS) that is transforming content delivery and authoring through a suite of groundbreaking services.
Adobe Workfront is a work management accelerator that, when paired with Edge Delivery, can dramatically enhance efficiency at every stage of the content delivery pipeline.
By automating routine processes, like generating assignments and managing access permissions, content can move through the pipeline with fluidity, with less human involvement. Streamlined review and approval cycles with pre-approved rules and parameters lead to better governance as well as less human oversight, saving time and money while increasing efficiency.
OptiMax: the ultimate CMS combination
True to its name, Cognizant Netcentric’s OptiMax empowers brands to optimize their entire content supply chain, streamlining processes from creation to delivery. By harnessing cutting-edge cloud-native CMS tech, it provides unparalleled speed, efficiency, and flexibility, enabling marketing teams to achieve maximum results with fewer resources.
Last year, Volvo Trucks wanted to migrate from their legacy CMS and partnered with us to carry out an ambitious transfer of 700 web pages in just 30 days. Edge Delivery Services’s rapid development time, document-based authoring and the lack of content onboarding requirements allowed us to deliver this complex migration with ease.
With 350% more visitors at launch, over 100% more page views post-launch, and a 21% decrease in bounce rate, OptiMax enabled Volvo Trucks to optimize its CMS migration and maximize engagement metrics, setting a benchmark in the trucking industry that Cognizant Netcentric was proud to be part of.
Edge Delivery Services is unique in its bringing together advanced expertise and technology, bringing added benefits that allow marketers to:
- Increase revenue growth with measurable ROI
- Optimize customer experience thanks to AI integration
- Boost content velocity and reduce development times
- Drive organizational agility and smoother collaboration
- Reallocate the budget for innovation over maintenance
Optimize your content supply chain and maximize your competitive edge with a new combined OptiMax package. With experience delivering Edge Delivery Services and Workfront packages for multinational brands, Cognizant Netcentric has a tried and tested record of adding value across the content supply chain.
Cognizant Netcentric, as a trusted Adobe partner, has extensive expertise in deploying Gen Studio and its integrated tools, including Workfront and Edge Delivery Services, to help enterprises streamline and optimize their content supply chain.