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5 advantages of using a Content Management System for your business

Cognizant Netcentric

May 19, 2021

How are businesses engaging with their customers throughout their journey in today’s competitive digital landscape? With more touchpoints and audiences than ever, investing in a robust Content Management System and strategy is essential for businesses to grow and nurture customer relationships and scale their marketing operations. Cutting-edge platforms like Adobe Experience Manager (AEM) Assets go above and beyond by leveraging AI and cloud technologies. With the right expertise, your team can optimize and deliver content seamlessly across all channels. 

 

What are the key advantages for businesses using a Content Management System (CMS)? 

1. Deliver personalized experiences at scale

Most organizations understand the importance of personalizing the customer experience by delivering the right content at the right time. But how does a business move to providing personalization systematically and at scale?


A CMS can help your business implement automation and data to ensure your content is continually personalized and relevant to different audiences. By creating preconditions for personalization on the back-end and defining levels of personalization throughout the customer journey, we can bring personalization at scale down to a science. Businesses in industries like travel and finance with global audiences and variable offerings will find this especially crucial.

2. Optimize cross-channel content seamlessly

Web, social, email, ads. With so many channels at your disposal, how can you design the customer journey so that it flows seamlessly from one channel to the next? This is where a CMS like AEM Assets can help your team effortlessly optimize each touchpoint as part of a holistic journey. Create your content once, then have the power to tweak and adapt it easily across different channels directly within the interface. 

3. Accelerate your content velocity

It’s a challenge for marketing teams to create and deliver content for an increasing number of channels and audiences without overinvesting time and resources. Using a centralized CMS, your team has a single source of truth for all assets and metadata that can be integrated with the Adobe Experience Cloud. Free your team from the extra time and back-and-forth, from doing, adapting, reviewing, and editing content. 

4. Leverage data and AI for a scalable content strategy

Continually adapting and delivering experiences based on real-time data is the key to a successful content strategy. Many teams are burdened with more data than they know what to do with and few resources left to create quality content at rapid cycles. Leveraging AI and machine learning can turn this situation around. AI-powered tools like AEM Assets can help your business unify customer profiles and rapidly deliver tailored experiences to each customer. 

5. Manage multiple sites with a single platform

For businesses with multiple products or markets, managing and publishing content for multiple sites is often tedious, and can even lead to inconsistency across the brand. Using a CMS, your organization has a centralized source of content published to multiple sites simultaneously. Deploying to and maintaining your brand integrity across multiple sites as your business grows in size and complexity becomes a breeze when you leverage a CMS solution. 

 

From personalizing experiences to improving your content velocity and brand consistency, investing in the right CMS solution affords your organization many essential advantages. With needs and parameters varying by industry, it’s also important to have the right expertise to fully optimize the features a CMS has to offer. This is where working with a dedicated team of experts like Netcentric can help your business get the most out of a powerful CMS solution like AEM Assets. With experience rolling out complex CMS solutions for global players in the finance and travel industries, we’re well-positioned to help your business leverage the latest marketing technology and thrive. 

 

Learn more about how we can optimize your customer experience with our marketing operations services.

TOPICS Content Management, Digital Strategy

Cognizant Netcentric

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    Stefan Franck

    Senior Director

    One Netcentric’s co-founders, Stefan is an expert in shaping solutions for clients - from requirements analysis to project specification and more. Stefan sees himself as the link between business and technology and, for over ten years now, he has filled various roles as architect, project lead and lead consultant. Stefan's focus is on the Adobe Marketing Cloud and AEM, to which he is strongly connected from his days at Day Software and Adobe. He says that co-founding Netcentric was one of the best choices in his professional life. Never before been able to work with so many brilliant people.

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