There is no doubt that the Covid-19 pandemic has caused severe disruption to travel and hospitality businesses around the world. With global lockdowns and social distancing measures restricting freedom of movement both domestically and internationally, brands in these sectors must adapt quickly to the challenges posed by the ‘new normal’. Remaining agile in the face of these ongoing travel and social restrictions is vital for staying competitive.
So, how can they do it?
To navigate in this uncertain future, businesses need to ensure they can operate with flexibility and cope with erratic demand while delivering engaging, highly personalized, customer-centric digital journeys across all channels.
With 80% of businesses now investing in omnichannel experience creation, brands should look toward leveraging cutting-edge experience technology to stay competitive. Solutions like Adobe Experience Cloud(AEC) provide all the tools you need to rollout international content campaigns and drive more tailored experiences in different language variations.
Cutting-edge tech like the Adobe Experience Platform(AEP) helps you to understand your customers truly. By offering advanced, AI-driven insights, brands can leverage customer journey mapping and deliver seamless experiences across all channels. To show you what AEP can do — we created our own AEP demo, demonstrating the platform’s transformative capabilities for the fictitious Netcentric airlines.
We’ve already enabled travel and hospitality companies worldwide to improve their customer experience delivery with our comprehensive tool packages. Our purpose-built stack and website for Miles and More, the largest traveler loyalty program in Europe, supercharged their content campaign output to 20 million members across different geographies and provided the infrastructure to implement high-level personalization.
Discover more about the ways we’re enabling travel and hospitality businesses to thrive in the new normal.