It has been a transformative year for experience business. In today’s experience economy, the insights shared by Netcentric’s community of Adobe Experience Cloud experts throughout the year will be vital to staying competitive in those to come.
In this article, we bring you a summary of the most important takeaways we shared with you on delivering cutting-edge customer experiences. Let’s take a look:
This means brands need a digital marketing stack that allows them to take advantage of customer data, to offer more streamlined and enjoyable user experiences by precisely defining audiences. That’s why we unlocked a fully targeted platform for Miles & More which, thanks to the capabilities of Adobe Target, allows their teams to carry out real-time experience targeting without transitioning between different tools. We also brought you insights into our Adobe Target implementation for Swiss insurance giant, Helvetia. This client needed access to advanced analytics to visualize customer behavior across touchpoints. Thanks to our solution, they’ve built a state-of-the-art personalization, powered by Adobe Target, that’s driven a 10% increase in mobile traffic. “We now have the set of tools that will help us drive data-driven optimization and experience targeting, thanks to Netcentric’s expertise,” says Mirko Paci, Lab Leader Digital Communications and Digital Analyst at Helvetia.
Recent years have seen a transition within the IT industry to more cloud-based infrastructures. During such transformations, the chosen provider plays a big factor in the success of the project, as does the location of the datacenter. When we needed to migrate a large AEM-based web portal to a new infrastructure setup, the choice of Amazon Web Services was a straightforward one. To get the most out of your cloud infrastructure, follow a DevOps approach, and automate where possible whilst ensuring the infrastructure is still maintainable. This year, Netcentric became an Amazon Web Services Consulting Partner, an addition to our portfolio of business-critical solutions which will allow us to build future-proof flexible infrastructures for our clients.
In the experience economy, winning brands will be those that embrace change, establishing a creative and agile foundation from which they can adapt fast and evolve constantly. An innovator’s work is never done, so get ready to test and optimize constantly.
This year, Netcentric became the only Adobe Solution Partner worldwide with five Adobe Specializations. We continued to develop our close relationship with Adobe, being named their Delivery Partner of the Year EMEA at the Adobe Summit in London, where our very own Dirk Rudolph won the AEM Rockstar award, and presented how to achieve state-of-the-art responsive email templating in the Adobe Experience Cloud (AEM). Not only that, but we were honored to be awarded the 2019 Audience Choice Award Best Innovation Experience for implementing an innovative asset management system for Siemens.
Netcentric sits at the right hand of Adobe, and at the cutting edge of customer experience. We’re ready and waiting to make your digital vision a reality.