The new heart of the Adobe Experience Cloud is here. Introducing Adobe Experience Platform: the first real-time, purpose-built customer experience management platform, built to interoperate with the full suite of Adobe Experience Cloud, ISV Applications, custom apps and more.
The key to truly connected and personalized experiences is data. As such, many enterprises are moving towards a more data-centric operating model, creating data lakes and warehouses. However, brands today need access to a broader range of customer data than traditional CRMs can provide. For instance, many have access to CRM, behavioral, operational and transactional data, but don’t have the technical capabilities to stitch this information together with interactional, behavioral or mobile data to access the complete picture of their customers. What’s more, some organizations have access to rich data warehouses, but lack the tools to utilize this data in real-time, and push it out to multiple touchpoints simultaneously to create customer experiences on the fly.
With AEP, Adobe has created an open, intelligent and real-time platform for customer experience management which centralizes and standardizes customer data and content across the enterprise. This creates 360-degree customer profiles, enabling data science and data governance to drive real-time personalized experiences. AEP enables businesses to integrate previously siloed data warehouses to enact real-time, data-driven experiences through API integrations via existing tools/applications, or by building applications directly with AEP to orchestrate offline & omni-channel communications. As a trusted partner at the right hand of Adobe, we’re here to guide you through Adobe Experience Platform and how your business could benefit from it today.
If you are already leveraging products such as Adobe Target, Adobe Audience Manager or Adobe Launch, AEP has native integrations for deeper consumer insights and customer experiences. With Audience Manager, AEP supports People-Based Destinations to activate segments against Facebook and other walled gardens. With Adobe Analytics, AEP leverages analysis workspace to visualize and analyze any data within AEP. This means that all transactions and behavioral data can be processed, segmented and reported via analysis workspace regardless of the source (1st party, 2nd party or 3rd party data). This provides shared insights and eliminates data silos, streamlining how you create experiences.
AEP is a fully open and extensible platform. This means it acts as a data foundation in which partners and data engineers can build custom integrations and applications on top of, to complement their specific experiential needs. Thanks to AEP’s API first approach, regardless of the source, it can be integrated within AEP and actioned via custom applications. This eliminates the need to log in to different platforms to access specific intelligence.
AEP offers your business the chance to integrate machine learning modelling throughout the experience creation process thanks to jupyter notebook integration. AEP also gives you access to data-driven intelligence and business best practices to help you pinpoint new opportunities to drive your customers through their journey. Whilst in the past, custom models would have to be imported externally, AEP has this capability built-in, reducing the time from data science to model execution and insights. This means you will be prepared to provide the relevant experiences at exactly the right moment.
Data is key, but it’s what you do with that data, and how quickly you can leverage it, that really matters. Previously, if you wanted to push a segment to the Experience Cloud, this could take up to 48 hours to process and put in front of your customer. In that time, that interaction could have become irrelevant. AEP makes data actioning happen in a second. This means you can segment in real-time and instantaneously deliver a personalized experience or action to customers that match a specific profile. It’s experience building, in real-time, on the edge.
Talk to Netcentric today about how to make real-time personalization a reality with Adobe Experience Platform.