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Liberty Global is Working Towards a One World Digital Experience

Delivering entertainment and connectivity to more than 25 million customers, how does Liberty Global structure their data so their brands are ready for change?

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With so much complexity, so many platforms and markets, the answer is actually simple. It’s data. The same data everywhere, so that patterns and emerging trends can be identified and monitored fast.

 

Watch the video to learn about the Unified Data Layer solution, a stable and structured data foundation that Netcentric proposed and successfully implemented and which enables Liberty Global not only to be ready for change, but even to shape it.

 

Learn how Liberty Global’s partnership with Netcentric led to a data strategy that supports its customer-focused vision.


Netcentric, A Cognizant Digital Business

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    Remo Brechbuehl

    Business Consultant

    Remo Brechbühl has gained diverse experience in marketing, business development and strategy. During his assignments he could prove his capabilities in project management, designing strategies, customer journey mapping, and stakeholder management. He emphasis the importance of value co-creation and an analytical approach to drive an immersive user experience. Remo holds a Master’s (CEMS) degree (MSc) in International Management and a Master’s degree (MA) in Marketing, Communication and Services.

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