How is Liberty Global, the world’s largest TV and broadband company, ensuring its brands around the world are fit for the challenges of digital transformation?
With highly visible consumer brands like Virgin Media, Ziggo, Unitymedia, Telenet and UPC, Liberty Global needs to deliver relevant, personal customer experiences in a fast-changing world. And, while, no one can accurately predict what will happen, one thing’s for sure: they need to be ready for change with the right data foundation.
Watch the video to learn how Liberty Global partnered with Netcentric to define a data strategy that supports the company’s customer-focused vision.
Netcentric’s unified customer experience data layer enabled Liberty Global to be ready to shape change.