AEM Mobile: Rapid App Development

AEM Mobile dramatically speeds up enterprise mobile application developing and content maintenance for many organisations. Here are the main steps for developing native mobile apps using AEM Mobile!

This past February, Adobe announced a new Adobe Experience Manager Mobile (AEM Mobile) platform for creating native mobile apps. AEM Mobile combines the best from Adobe Digital Publishing Suite (DPS) and Adobe Experience Manager Apps (AEM Apps) to enable marketers, designers and developers to easily create mobile experiences. To avoid confusion, let's take a moment to differentiate the two different app development approaches that are currently available in AEM 6.2 (or AEM 6.1 FP3):

  1. Hybrid Mobile App (formerly AEM Apps) offers the possibility to create highly customised Adobe PhoneGap hybrid apps. Hybrid apps enable you to define any app structure and take advantage of most native device features with the content coming from AEM. AEM directly integrates with the Adobe PhoneGap Build service which can compile a hybrid app's CSS, HTML, and JavaScript code into a native mobile app for iOS, Android or Windows platform. Choosing the custom app structure comes at a cost however, because it takes more development effort to complete.
  2. AEM Mobile Runtime App (formerly DPS) on the other hand, enables the creation of enterprise apps requiring less development. Nevertheless, the app is limited to a standard structure and the type of content, e.g. Navigation screens, Collections, Banners and Articles. The Articles are content that can come from the AEM or other sources. The process of creating an app is relatively fast because all application configuration and building is done inside AEM Mobile On Demand cloud hosted environment ( which is a part of the Adobe Marketing Cloud. Developers have the possibility to extend apps with custom functionality and access device capabilities leveraging Apache Cordova Plugins (Adobe PhoneGap is built on Apache Cordova). In short, AEM Mobile supports different content sources within a native app experience. One of the many AEM Mobile features is the entitlement service that provides authentication and content authorization to users (only signed in users can see more content).

AEM Mobile App Creation Workflow

Creating an AEM Mobile app and using Adobe Experience Manager to provide mobile content is an efficient multi-channel solution. The AEM Mobile app creation process involves designers, marketers and developers. These are the main steps:

It is worth noting that the actual mobile app that gets installed on the user's device acts just as a display of the content. The mobile content gets pushed (synchronized) from the AEM Authoring environment into AEM Mobile On Demand Services. Then AEM Mobile Delivery Services delivers the content to the app users via CDN (content delivery network) servers. This approach empowers marketers to create, update and push new content to the mobile user without updating the actual app on the device.

Integration with Adobe Mobile Services

AEM Mobile integrates with Adobe Mobile Services ( to provide constantly expanding app marketing functionalities:


AEM Mobile provides tools for a non-technical user to build a mobile application, but in order to create an app with a native experience and leverage AEM content, a team of AEM Mobile experts is still needed. Once the AEM Mobile solution is live, marketers are able to create and update mobile content without technical involvement like through a traditional Content Management System. That's where AEM Mobile adds value and empowers marketers to exceed their goals and meet their targets.