AEM’s Secure Profiles ensure that consumer data remains safe and secure, with GDPR just around the corner.
The EU’s General Data Protection Regulation (GDPR) is now only a few days away from coming into force. An administrative law designed to unify data protection throughout the EU, GDPR has made organizations across the continent (and beyond) rethink their processes in order to ensure that they are prepared.
The new legislation requires companies to implement reasonable data protection measures to protect consumers’ personal data against loss and exposure. In an era of increasing consumer awareness of their online profiles, GDPR is very timely in that it provides consumers with more power over exactly what happens to their data once they hand it over to brands online.
At Netcentric, we’ve been aware of GDPR for a long time and have been working hard behind-the-scenes to ensure that we are ready for the changes it will bring. When it comes to AEM stack of technologies, there are some particular changes in regard to user personal data that are worth exploring in further detail.