Marketing automation is on the rise. Here’s a summary of experts’ key trends and insights for 2018.
Marketing automation is no longer optional for businesses in 2018. However, despite advanced technology and the willingness of CMOs to automate marketing operations, companies are still struggling to integrate these practices across marketing and sales systems.
To meet increasing expectations of customer experience, organizations must leverage marketing automation in ways that fit their business, without forgetting the human element. But what do experts say are the key trends for marketing automation? Here’s a summary of expert insights into trends for businesses in 2018.