When considering how to approach international rollouts, it’s crucial to understand exactly what we mean by this widely-applied term. International rollouts refer to the act of bringing a locally developed system or processes to countries in a sequence, in order to make a local system available in a region, or even worldwide. The term ‘international rollout’ refers to an overarching process, which encompasses rollouts in every country you’re bringing that system to. This includes periods of technological implementation, as well as phases in which planning and brainstorming should take place. International rollouts can take multiple forms: from a single implementation in multiple geographies at once, to the use of sequences, phases and steps.
Given the size and complexity of these projects, it’s critical to approach them with informed foresight of the necessary factors, steps and processes. Companies need to think ahead about key topics to consider before putting processes in motion for global rollouts. Therefore, we’ll discuss the crucial areas to consider ahead of an international rollout, in order that businesses can be prepared for all eventualities, ensure maximum efficiency and minimal waste, before embarking on an international rollout.
Though such transformations may appear to be largely about technology, it’s important that companies don’t forget the human element too. In our discussion of how to anticipate international rollouts, we’ll begin with a consideration of the human/team level, to explain how to approach widespread change in a way that empowers and includes teams and individuals involved.