Will digital marketers become obsolete? How AI will affect marketing and how businesses can prepare for greater automation.
The relationship between man and machine has changed significantly in recent years. This relationship has transformed marketing too: from the initial digitization, to the introduction of social media, to increasing automation thanks to AI and Machine Learning technologies. In the current digital climate, technology has been widely recognized as the enabler of economic growth and fast-paced innovation for companies, allowing us to scale processes and manage high volumes of data for marketing.
The growing involvement of ‘machines’ in the field means a change in profile for today’s digital marketer. Despite that, there’s still a central necessity for human creativity and intuition, meaning there isn’t an immediate danger of digital marketers becoming obsolete. Nevertheless, when approaching the introduction of new technologies, it’s crucial not to overlook organizational elements and the human level in order to ensure effective implementation and employee satisfaction. Those companies that have moved fast to innovate the entire customer journey by leveraging latest technological advances, whilst also keeping the human level in mind, will be those that win the race for digital mastery.