Leveraging AI to reimagine customer experiences
Know what to expect and how to prepare for GenAI
In today's competitive landscape, the integration of Artificial Intelligence is no longer a future trend but a present-day necessity for market leadership. The brands that successfully weave AI into their customer experience will not only win loyalty but define the next era of digital engagement.
Cognizant and Adobe are pleased to invite you
We welcome you to an exclusive, in-person executive event: Leveraging AI to Reimagine Customer Experiences. Join us in Oslo on Thursday, October 9, 2025, from 08:30am - 12:00pm for a strategic discussion designed for leaders tasked with navigating this transformation. This session moves beyond theory to provide a clear roadmap for embedding AI into your operations to drive tangible business value and create hyper-personalized customer journeys.
Agenda Highlights
Emerging AI & Consumer Trends: A focused look at the evolving technology landscape and consumerbehaviours specific to the Nordic market.
Business strategies for navigating and operating successfully ahead, with insight from the key findings from our "New minds, new markets" study,conducted with Oxford Economics, revealing how top-performing brands are orchestrating AI-driven experiences.
Volvo AB and KONE will share their valuable experiences with AI and customer experience.
Discussion
Our panel of industry leaders will explore the latest AI technologies and consumer trends, sharing valuable insights on how to create personalized and intelligent customer experiences.
Don't miss this opportunity to learn from experts and network with peers as we navigate the future of AI-driven customer engagement
Speakers
Michael Nordgren
Digital Product Manager, Volvo AB
Started within the IT industry in the 80:s. and has experience from operations, development, methods & processes and more.
Currently managing marketing transformation initiatives and leading the Adobe platform and associated products for the Group.
As a Digital Product Manager, Michael works closely with various business areas globally, such as Volvo Trucks, Volvo Buses, and Volvo Financial Services etc.
Paulina Brachkov
Senior Manager, Marketing-to-Sales Channels Development, KONE
Polina Brachkov is a seasoned digital leader with 19 years of experience in digital marketing, digital channels, e-commerce (B2B2B and B2B2C), and customer journey-driven growth across global enterprises. She has a proven track record of leading cross-functional and international teams, and specializes in digital strategy, ecosystem development, martech, data and analytics, and expanding digital presence in global markets.
Pradeep Vipparthy
Transformation & Account Lead Nordics, Cognizant Netcentric
Pradeep has 15+ years of in orchestrating digital transformation initiatives that enhance employee, partner, and customer experiences. His work focuses on leveraging advanced technologies to drive meaningful change across various industries. Known for his strong client relationships and collaborative leadership, Pradeep consistently delivers measurable value through strategic execution.
Egle Kramiliute
Experience Partner, Northern Europe, Cognizant Moment
Hosts & Co-hosts
Knut Inge Buset
Country Manager Norway, Cognizant
Seasoned executive with more than 25 years of global experience in fostering growth, spearheading transformational initiatives, and overseeing extensive operations across various sectors. Strong foundation in IT consultancy, IT architecture, business development, and strategic management has equipped him with a demonstrated ability to achieve results in complex, global environments.
Carolynn Kulecho
Account Executive, Adobe
Dana Icikzone
Account Executive, Adobe
As a Senior Solutions Consultant with Adobe Experience Cloud, I help enterprises improve their customer experience though personal and relevant communication across every channel, every time. Coming with a strong background in communication strategy and technology, my primary focus is – to help plan how enterprises can get the most out of digital foundation, customer acquisition and intelligence technology.
Agenda
08:30 - 09:00 Breakfast and mingle
09:00 - 09:10 Welcome by Knut Inge Buset, Cognizant
09:10 - 09:40 The AI Paradigm Shift- AI accelerates everything by Pradeep Vipparthy, Moment, Adobe and Netcentric
09:40 - 10:00 Break and mingle
10:00 - 10:30 Case presentation by Volvo AB, Highlights from our transformation journey, by Michael Nordgren, Digital Product Manager
10:30 - 11:00 Case presentation by KONE, by Polina Brachkov, Senior Manager, Marketing-to-Sales Channels Development
11:00 - 12:00 Panel Discussion and Q&A session
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