Who We Are

From the very beginning, we set out to do things differently. Expect excellence.

Being Unique Has Been Good To Us.

We don’t believe you can meet today’s digital challenges with yesterday’s solutions. Society has changed. Markets have changed. Technology has changed. And most importantly, customer behaviour has changed.

The challenge? To size the opportunity and to embrace these changes with new operating models designed for the digital environment – without compromising who you are as a business, your values or your vision. In other words: maintain what makes you unique.

Here are the four key factors that make us unique:


We are able to translate the needs of the one into the capabilities of the other, ensuring seamless performance and measurable results.


Netcentric focuses on teams rather than on individuals to achieve excellence – ensuring that we all work together towards your success.


We believe that stopping is the beginning of losing. Expecting excellence means challenging the status quo every day and working together to be better.


We keep an eye on the future and not just on short-term wins. The result? Highly resilient and sustainable business executions backed by clear metrics.

Master The Rules - Then Break Them

With an impressive number of Adobe Experience Cloud certified experts, we’re a dynamic company at the heart of a rapidly changing, hyper-connected digital world. We apply our many years of experience in the industry and specialized expertise to our clients’ diverse needs every day.

Digital marketing success means looking beyond the Cloud, transcending tools and technologies. We make it possible for you to drive highly responsive marketing strategies to serve your customers quickly, efficiently and personally.

We work hard and have fun, but we’re reliable, flexible, quick and solution-oriented. We always strive to achieve excellence and - while we believe we've mastered the game - we’re continually shaping the rules.

It's All About Evolution


Holacracy is an organizational structure that separates roles from people and organizes areas of focus into circles. It’s a structure that makes individuals accountable and the expectations of each role fully transparent. Individuals are encouraged to make decisions and take action to get things done, while working within defined boundaries and responsibilities. Holacracy is a perfect match for our core values which encourage employees to deliver outstanding results, whilst sharing their knowledge and expertise across different focus areas.

With distributed authority, maximum transparency, team collaboration and our agile mind-set, we have the scalability and flexibility to assign the right expert to the right role - delivering excellent results.

Responsive Organisation

Netcentric is a responsive organisation actively moving away from frozen hierarchies towards fluid networks which encourage us to try new things and innovate. More importantly, we also understand that it’s alright to fail. It’s why we actively promote independent decision making, giving our employees autonomy to experiment, to recognize and process new information and to make informed decisions. To help them, we provide transparency and context: information about our company, our accounts and our projects is available for all.

As a responsive organisation, we’re constantly adapting to the unrelenting evolution of digital technology, integrating new ideas and influences - both internal and external - and encouraging our employees both to adopt an independent mind-set and to drive change.

Our Core Values Shape Our Organisational Culture And Reflect Our Vision Of Delivering Excellence To Our Customers.

Never let the customer down

We aim to be a trusted partner, going the extra mile to meet expectations and deliver on our promises.

Never let your team down

We always put the team’s objectives before our own and support each other to achieve a common goal.

Cultivate respect

We are tolerant and respectful, always challenging ourselves to foster an environment that is conducive to excellence.

Give and accept feedback

Feedback is essential for development and growth, so we ask for it and we listen.

Don’t take success for granted

We know our strengths and our weaknesses and we work to be prepared for change and new challenges.

Share, discuss, and bring ideas to life

Knowledge is our most important value and ideas improve when discussed with others.

Exceed the highest standards and achieve results you are proud of

Quality must be the main force in everything we do.

Make Netcentric a fun place to work

A positive work environment fuels visionary thinking and provides opportunities for growth and the exchange of ideas.

Meet Our Leaders

Meet the people leading Netcentric with their experience, talent and expertise. With passion for what they do, they are guiding the organization towards even greater growth and innovation. Get to know the Netcentric leaders.

Elian Kool

Elian Kool’s passion for digital transformation has been a major force of Netcentric’s success and growth. As co-founder and CEO, empowering both clients and the Netcentric team to reach excellence underpins Elian’s leadership. His expertise in Adobe Marketing Cloud technology has established him as a trusted advisor to Netcentric clients and in the industry beyond. His dedication to Netcentric’s core values is evident from his strategic vision of the company’s future to its daily operations. With his background in software engineering, solution architecture and management, Elian has led multinational teams and delivered best-in-class enterprise projects. Indeed, his achievements today are built on over ten years of experience in the Adobe Marketing Cloud.

Piotr Zabiello
Group Managing Director

Piotr is a trained economist with an MBA in Business Engineering and nearly 30 years’ start-up and corporate experience. He is now a highly experienced consultant, senior project manager and executive line manager with extensive expertise in the Enterprise IT domain. Piotr describes himself as a CQ / AEM and Web Technologies "veteran", serving as Senior Vice President of Global Services & Support for Day Software from 2000 to 2009. A supporter of Netcentric's annual sailing event, Piotr has offered himself for the role of Skipper of Netcentric's Corporate Yacht (should this become a reality).

Mark van der Wal
Managing Director Benelux

With 25 years of corporate and agency experience in the digital domain in expert and leadership roles, Mark brings a huge amount of entrepreneurial spirit and experience with enterprise clients like Philips, Rabobank and Liberty Global to the table. With a passion for new technologies and his digital marketing background, he is able to guide clients in their digital transformation and create relevant and long term business value.

Christine Hart
Senior Consultant

With over 15 years of experience at all levels of digital execution and projects, Christine specialises in taking client vision, translating it, executing it and delivering it as full solutions. With an undergraduate degree in fine art and an MBA in Information Systems and Marketing, Christine brings a unique perspective to problem-solving in digital solutions. She is passionate about learning; mastering new digital marketing technologies to creating innovative social campaigns. Christine is also an avid chef, speaks three languages and DJs in her spare time.

Stefan Franck
Executive Director

One Netcentric’s co-founders, Stefan is an expert in shaping solutions for clients - from requirements analysis to project specification and more. Stefan sees himself as the link between business and technology and, for over ten years now, he has filled various roles as architect, project lead and lead consultant. Stefan's focus is on the Adobe Marketing Cloud and AEM, to which he is strongly connected from his days at Day Software and Adobe. He says that co-founding Netcentric was one of the best choices in his professional life. Never before been able to work with so many brilliant people.

Markus Seidel
Director Business Consulting

Markus has been working in business consulting for 20+ years. Ten years ago, he decided to focus on transformation management and has successfully led several large international projects and programs in this area. Markus is known to be fully committed to his clients and takes responsibility for their success. From the outside-in view along the whole customer journey to the corresponding internal organisation, processes and IT, Markus masters the interdependencies between these (digital) transformation streams and ensures success by accompanying projects with professional change management.

Scott Simmer
Director Marketing Automation

Since the early 90's, Scott participated in the birth of Customer Relationship Management software and database marketing, followed it through the early days of campaign management over several technology platforms, and now brings this passion for customer data-oriented marketing to Netcentric clients every day. With a background in customer-centric strategy and analytics, and holding multiple certifications for Adobe Campaign, Scott helps guide Netcentric's Enterprise customers and technical teams on journeys where the destinations is an effective modern omnichannel marketing.

Gerhard Gerner

Gerhard has been with Netcentric right from the start. Having spotted an opportunity to support clients with expert business-oriented software implementation and consultancy, he is one of the company’s founders. Gained over many years, Gerhard brings a wealth of domestic and international experience in software development, consultancy and project management. As an Adobe Experience Manager expert Gerhard has managed some of the largest implementations, with responsibility for everything from requirements management, implementation, project and test management to post go-live sustain mode.

Michael McCrae
Group Managing Director

As part of Netcentric's founding team, Michael is primarily focused on the company's growth from the beginning. Having set up and developed Netcentric's largest office in Barcelona, he now has his sights sets on expanding Netcentric's presence beyond Europe. With 15 years experience as an international project manager for enterprise web platforms, he also helps guide some of Netcentric's biggest clients to successful Adobe Marketing Cloud implementations. Michael's international background and desire for ever-evolving challenges continues to push Netcentric beyond its borders.

Romina Seminario
Managing Director Ibérica, Director Talent Management

Romina leads Talent Management at Netcentric, defining people strategy and operations across all the company's locations. She is a social psychologist, in challenging, multicultural and fast paced workplace environments. This means her 15 years of experience around the world specializing in driving change, developing and executing talent initiatives that optimize business results ideally fits Netcentric’s culture and needs. Romina is also a life coach, enthusiastic traveler and gastronomic adventurer!

Rasmus Frick
Director Business Consulting

Rasmus has more than 20 years of experience in positions in various industries, including steel and high-tech, and now more than 6 years in IT consulting. He has always focused on IT related processes that interface between company and their end customer. Rasmus is part of Netcentric’s Business Consulting management team. He holds a diploma in mechanical engineering from ETH Zurich and an Executive MBA from WHU/Kellogg. Besides spending time with his family, he enjoys playing the saxophone and mountain sports.

Dominik Lienemann
Principal Solutions Architect

Dominik has worked in the field of content management for over ten years and has been in the project business his entire professional career. He has led implementation projects for many large clients in the automotive, finance and energy sectors. He has also gathered a wealth of experience developing customer-specific solutions based on AEM and is highly skilled at transforming business requirements into stable, production-ready, usable solutions. Joining the Netcentric story right from the start still makes him proud and he enjoys working with so many highly skilled professionals every day.

Valdas Jasaitis
Principal Software Engineer

A highly educated and experienced professional with a Ph.D.in Computer Science from Vilnius University in his native Lithuania, Valdas has over 15 years of experience in leading web projects based on Java. Since joining Netcentric in 2012 he has been actively engaged in developing Adobe Marketing Cloud solutions for a variety of different clients - with a strong focus on Adobe Experience Manager, customer analytics and data science technologies. Outside work Valdas is also committed marathon runner, tailors his own shirts, and has even appeared in the Game of Thrones TV series.

Natalia Venditto
Senior Lead Frontend Developer

Natalia Venditto is a technical lead for one of Netcentric’s largest client platforms. With strong focus in performance and cutting-edge technologies, she designs and implements quality frontend solutions. With long-standing experience in Design and Web Development and significant expertise in full stack development, Natalia has successfully built and led a solid team of Frontend Engineers at Netcentric. Natalia presents at prestigious web engineering conferences and internal training events.

Richard Francis

Richard has headed up the finance and operations of a range of technology companies. Until December 2015, he was CFO of Myriad Group, a Swiss-listed software provider. Before this, he was CFO of Day Software, a Swiss-listed group acquired by Adobe Systems in 2010 for $250m. Before joining Netcentric, Richard assisted private equity-backed companies with raising finance, an area in which he has extensive expertise. Between 2013 and 2015, as CFO of Myriad Group AG, Richard raised over $100m on the markets. Richard has a degree in Economics and qualified as a Chartered Accountant with Deloitte.

Fritz Oleinek
Managing Director United Kingdom, Director Marketing Technology Consulting

With over 20 years of professional experience as a senior manager and at C-level in the field of Marketing Technology, Fritz has an in-depth understanding of all relevant areas, including infrastructure, information architecture, content, technology and digital marketing strategies. This enables him to “speak” both languages – Marketing and Technology, so he is perfectly placed to translate clients’ business requirements into granular, IT specifics. And he can also communicate challenges emanating from IT and development teams to clients and work with them to solve complex problems.

Dr. Peter Scheytt
Executive Director Business Consulting

Peter is recognized as a leader of complex transformation projects. He has almost 20 years of experience in building strong consulting teams, delivering value-adding international IT and business programs. His mission is "improving the customer experience of our customers' customers.” He will lead the growing Business Consulting Circle at Netcentric. Peter holds a master’s degree in computer science and a PhD in management. He teaches university courses in business transformation and management, speaks four languages and is a passionate triathlete.

Maya Reinshagen
Director Marketing Automation

Digital transformation – with all its challenges and opportunities – have been fascinating Maya for almost 20 years. She has a deep understanding of the drivers of marketing performance and metrics. Her wealth of experience in developing sustainable strategies and concepts for successful Enterprise Marketing Automation have also given her a solid grasp of technical feasibility and achievability. Maya heads the Adobe Campaign Circle at Netcentric, where she drives the topic of Marketing Automation within the company, ensuring best-in-class solutions for clients based on Adobe Campaign.

Oscar Farga
Senior Software Engineer

With a career spanning nearly 20 years, Oscar is a highly experienced and senior Java web developer and team mentor. Developing portals, intranets, e-commerce websites, web applications and advanced digital signatures, over the years he has also built up and led successful teams, delivering complex projects in a wide variety of business verticals. These range from public administration, banking, broadcasting, retail, online gaming, automotive to pharmaceuticals. Oscar loves funk music, travelling and learning languages. He is also committed to the preservation of primates.

Brindusa Cojocaru
Director Marketing Operations

Brindusa adds Marketing Operations to Netcentric’s service offering. She is a savvy operations leader, with over 10 years of experience in leading teams of extensive size, focusing on delivering quality of service and value added to customers with a “can do” attitude. Brindusa has expertise in project management, driving operational efficiency through automation, platform implementation and process standardization. She is proud of being consistently recognized as a leader by her peers. Brindusa is passionate about travelling, trying to visit the world one bit at a time.

Conrad Wöltge

Joining Netcentric with his team in 2015, Conrad’s philosophy is that good solutions are simple and robust. But he also has a liking for disruption and as CTO of Aperto, he introduced Scrum to enterprise projects. In 2006, Conrad founded his own consulting company dedicated to CQ/AEM. His work as principal architect - mostly for Day Software later Adobe - for international projects took advantage of his dedication to simplicity, consistency and cutting edge solutions. He has spent many years in the US and in Europe and is a regular speaker at technology conferences.

Dan Beldiman
Managing Director Eastern Europe, Principal Solution Architect

Dan is a proud Netcentric co-founder and a Solutions Architect for both Adobe Experience Manager and Adobe Campaign. He is focused on infrastructure and operations and has designed numerous AEM and AC setups, with an emphasis on operational reliability. Dan is regularly engaged in fire-fighting missions and has successfully stabilised AEM setups for various clients around the world. Dan now leads Netcentric's System Engineering team and is accountable for running and growing our subsidiary in Romania. When not working, Dan enjoys travelling - he has visited 55 countries and counting!

Nicole Wieting-Kälin
Executive Director Marketing Communications

Nicole heads the Marketing Circle at Netcentric, creating the brand and working towards global recognition. She has comprehensive experience in marketing, business development and digitalisation. As a dynamic leader with an international background in various areas, she is passionate about developing new ideas and creating value. Nicole excels in driving change, implementing innovations and getting things done.

Hansjürg Hürzeler
Executive Director

Hansjürg is focused on everything that "keeps IT running", developing and maintaining software solutions, systems, networks and infrastructure. This is something he has been doing now for over 30 years in a career that has spanned multiple disciplines from Service Operations, Systems Engineering to Enterprise Architecture and beyond. Along the way, he has acquired a wealth of highly valuable experience which is instrumental for both clients and fellow Netcentric employees. Joining the company in February 2014, Hansjürg oversees the operational aspects of Netcentric’s customer engagements.

Georg Henzler
Principal Solution Architect

Konrad Windszus
Principal Solutions Architect

Konrad has been working for more than 10 years with Adobe Experience Manager mostly in the role of an Architect, creating big system architectures and devising APIs either from scratch or integrating already existing third-party components. Since his early years, he has been a passionate software developer and very committed to the Open Source Software community. Konrad has published several tools on Github and contributed to several Apache projects. Since 2014 he has been a committer at Apache Sling the underlying Web Framework of Adobe's AEM.

Our Professional Partnerships

Get In Touch

Speak to one of our consultants and see how we can help drive your business forward through digital innovation.

Our Work

Discover what we do and how we get it done. See how we bring our philosophy and creative problem-solving approach to life.

Career Opportunities

Looking for a new career direction? We're always seeking for new, talented people who can bring new perspectives and life experiences to our teams.