Being unique has been good to us.
We don’t believe you can meet today’s digital challenges with yesterday’s solutions. Society has changed. Markets have changed. Technology has changed. And most importantly, customer behaviour has changed.
The challenge? To seize the opportunity and to embrace these changes with new operating models designed for the digital environment – without compromising who you are as a business, your values or your vision. In other words: maintain what makes you unique.
Here are the four key factors that make us unique:
Master the rules - then break them
With over 220 years of Adobe Marketing Cloud experience and an impressive number of certified experts, we’re a dynamic company at the heart of a rapidly changing, hyper-connected digital world. And we apply these experiences and expertise to our clients’ diverse needs.
Digital marketing success means looking beyond the Cloud, transcending tools and technologies. We make it possible for you to drive highly responsive marketing strategies to serve your customers quickly, efficiently and personally.
We work hard and have fun, but we’re reliable, flexible, quick and solution-oriented. We always strive to achieve excellence and - while we believe we've mastered the game - we’re continually shaping the rules.
It's all about evolution
Holacracy is an organizational structure that separates roles from people and organizes areas of focus into circles. It’s a structure that makes individuals accountable and the expectations of each role fully transparent.
Individuals are encouraged to make decisions and take action to get things done, while working within defined boundaries and responsibilities. Holacracy is a perfect match for our core values which encourage employees to deliver outstanding results, whilst sharing their knowledge and expertise across different focus areas.
With distributed authority, maximum transparency, team collaboration and our agile mind-set, we have the scalability and flexibility to assign the right expert to the right role - delivering excellent results.
Our core values shape our organisational culture and reflect our vision of delivering excellence to our customers.
Evolution and self-motivation is part of our DNA
Netcentric is a responsive organisation actively moving away from frozen hierarchies towards fluid networks which encourage us to try new things and innovate. More importantly, we also understand that it’s alright to fail.
It’s why we actively promote independent decision making, giving our employees autonomy to experiment, to recognise and process new information and to make informed decisions. To help them, we provide transparency and context: information about our company, our accounts and our projects is available for all.
As a responsive organisation, we’re constantly adapting to the unrelenting evolution of digital technology, integrating new ideas and influences - both internal and external - and encouraging our employees both to adopt an independent mind-set and to drive change.
Meet our management
Meet the people leading Netcentric with their experience, talent and expertise. With passion for what they do, they are guiding the organisation towards even greater growth and innovation. Get to know our management.
Elian Kool is Netcentric’s co-founder and CEO. As a highly energetic leader, he takes personal responsibility for a broad range of company activities from its growth strategy, portfolio growth to talent management. To clients, he is a highly trusted advisor, managing relationships and partnerships. With over ten years’ experience in Adobe Marketing Cloud, Elian has led multi-national teams and delivered best-in-class enterprise projects, helped by his background as a Software Engineer, Architect and Manager. As a passionate sailor, he is known for sharing his interest with the whole company.
Piotr is a trained economist with an MBA in Business Engineering and nearly 30 years’ start-up and corporate experience. He is now a highly experienced consultant, senior project manager and executive line manager with extensive expertise in the Enterprise IT domain. Piotr describes himself as a CQ / AEM and Web Technologies "veteran", serving as Senior Vice President of Global Services & Support for Day Software from 2000 to 2009. A supporter of Netcentric's annual sailing event, Piotr has offered himself for the role of Skipper of Netcentric's Corporate Yacht (should this become a reality).
Mark joined Netcentric at the end of 2016. With 25 years of corporate and agency experience in the digital domain in leadership roles, Mark will bring a huge amount of entrepreneurial spirit and experience with enterprise clients to Netcentric in the Benelux region in particular. With a passion for new technologies and his digital marketing background, he is able to guide clients in their digital transformation and maximize the benefit of new possibilities within the Adobe Marketing Cloud. Mark is a passionate sailor together with his wife and dog.
Gerhard has been with Netcentric right from the start. Having spotted an opportunity to support clients with expert business-oriented software implementation and consultancy, he is one of the company’s founders. Gained over many years, Gerhard brings a wealth of domestic and international experience in software development, consultancy and project management. As an Adobe Experience Manager expert Gerhard has managed some of the largest implementations, with responsibility for everything from requirements management, implementation, project and test management to post go-live sustain mode.
As part of Netcentric's founding team, Michael is primarily focused on the company's growth from the beginning. Having set up and developed Netcentric's largest office in Barcelona, he now has his sights sets on expanding Netcentric's presence beyond Europe. With 15 years experience as an international project manager for enterprise web platforms, he also helps guide some of Netcentric's biggest clients to successful Adobe Marketing Cloud implementations. Michael's international background and desire for ever-evolving challenges continues to push Netcentric beyond its borders.
Romina leads Talent Management at Netcentric, defining people strategy and operations across all the company's locations. She is a social psychologist, in challenging, multicultural and fast paced workplace environments. This means her 15 years of experience around the world specializing in driving change, developing and executing talent initiatives that optimize business results ideally fits Netcentric’s culture and needs. Romina is also a life coach, enthusiastic traveler and gastronomic adventurer!
Richard has headed up the finance and operations of a range of technology companies. Until December 2015, he was CFO of Myriad Group, a Swiss-listed software provider. Before this, he was CFO of Day Software, a Swiss-listed group acquired by Adobe Systems in 2010 for $250m. Before joining Netcentric, Richard assisted private equity-backed companies with raising finance, an area in which he has extensive expertise. Between 2013 and 2015, as CFO of Myriad Group AG, Richard raised over $100m on the markets. Richard has a degree in Economics and qualified as a Chartered Accountant with Deloitte.
With over 20 years of professional experience as a senior manager and at C-level in the field of Marketing Technology, Fritz has an in-depth understanding of all relevant areas, including infrastructure, information architecture, content, technology and digital marketing strategies. This enables him to “speak” both languages – Marketing and Technology, so he is perfectly placed to translate clients’ business requirements into granular, IT specifics. And he can also communicate challenges emanating from IT and development teams to clients and work with them to solve complex problems.
Joining Netcentric with his team in 2015, Conrad’s philosophy is that good solutions are simple and robust. But he also has a liking for disruption and as CTO of Aperto, he introduced Scrum to enterprise projects. In 2006, Conrad founded his own consulting company dedicated to CQ/AEM. His work as principal architect - mostly for Day Software later Adobe - for international projects took advantage of his dedication to simplicity, consistency and cutting edge solutions. He has spent many years in the US and in Europe and is a regular speaker at technology conferences.
Dan is a proud Netcentric co-founder and a Solutions Architect for both Adobe Experience Manager and Adobe Campaign. He is focused on infrastructure and operations and has designed numerous AEM and AC setups, with an emphasis on operational reliability. Dan is regularly engaged in fire-fighting missions and has successfully stabilised AEM setups for various clients around the world. Dan now leads Netcentric's System Engineering team and is accountable for running and growing our subsidiary in Romania. When not working, Dan enjoys travelling - he has visited 55 countries and counting!
Meet our thought leaders
We recognise that certain individuals are "thought leaders" in digital marketing, in our organisation and in our culture. They guide others through their experience and influence. Get to know the Netcentric Thought Leaders.
Peter is recognized as a leader of complex transformation projects. He has almost 20 years of experience in building strong consulting teams, delivering value-adding international IT and business programs. His mission is "improving the customer experience of our customers' customers.” He will lead the growing Business Consulting Circle at Netcentric. Peter holds a master’s degree in computer science and a PhD in management. He teaches university courses in business transformation and management, speaks four languages and is a passionate triathlete.
With over 15 years of experience at all levels of digital execution and projects, Christine specialises in taking client vision, translating it, executing it and delivering it as full solutions. With an undergraduate degree in fine art and an MBA in Information Systems and Marketing, Christine brings a unique perspective to problem-solving in digital solutions. She is passionate about learning; mastering new digital marketing technologies to creating innovative social campaigns. Christine is also an avid chef, speaks three languages and DJs in her spare time.
Daniel has 20+ years’ experience designing and developing custom-tailored, scalable, mission-critical solutions for large corporations, holding various roles connecting Business with Technology. In Digital Transformation paradigms shift constantly which is why it is crucial to recognise information as an asset. Search technology helps leverage assets stored in silos and narrows the gap between content and users’ intent. Daniel heads Netcentric’s search activities and holds an MSc, an MAS in Management, Technology and Economics from the ETH Zurich. He enjoys music, travel and Asian languages.
Markus has been working in business consulting for 20+ years. Ten years ago, he decided to focus on transformation management and has successfully led several large international projects and programs in this area. Markus is known to be fully committed to his clients and takes responsibility for their success. From the outside-in view along the whole customer journey to the corresponding internal organisation, processes and IT, Markus masters the interdependencies between these (digital) transformation streams and ensures success by accompanying projects with professional change management.
Digital transformation – with all its challenges and opportunities – have been fascinating Maya for almost 20 years. She has a deep understanding of the drivers of marketing performance and metrics. Her wealth of experience in developing sustainable strategies and concepts for successful Enterprise Marketing Automation have also given her a solid grasp of technical feasibility and achievability. Maya heads the Adobe Campaign Circle at Netcentric, where she drives the topic of Marketing Automation within the company, ensuring best-in-class solutions for clients based on Adobe Campaign.
One Netcentric’s co-founders, Stefan is an expert in shaping solutions for clients - from requirements analysis to project specification and more. Stefan sees himself as the link between business and technology and, for over ten years now, he has filled various roles as architect, project lead and lead consultant. Stefan's focus is on the Adobe Marketing Cloud and AEM, to which he is strongly connected from his days at Day Software and Adobe. He says that co-founding Netcentric was one of the best choices in his professional life. Never before been able to work with so many brilliant people.
Konrad has been working for more than 10 years with Adobe Experience Manager mostly in the role of an Architect, creating big system architectures and devising APIs either from scratch or integrating already existing third-party components. Since his early years, he has been a passionate software developer and very committed to the Open Source Software community. Konrad has published several tools on Github and contributed to several Apache projects. Since 2014 he has been a committer at Apache Sling the underlying Web Framework of Adobe's AEM.
Lucas brings 20+ years experience in ICT business and product management and holds an international executive MBA from the university of St. Gallen. The triad of customer-business-technology and its transformation to deliver sustainable customer benefits is what he is passionate about. Combining marketing and new technologies in a start-up with a strong track-record motivated him to join Netcentric end of 2016. Lucas also enjoys riding his motorcycle and a good espresso.
Rasmus has more than 20 years of experience in positions in various industries, including steel and high-tech, and now more than 6 years in IT consulting. He has always focused on IT related processes that interface between company and their end customer. Rasmus is part of Netcentric’s Business Consulting management team. He holds a diploma in mechanical engineering from ETH Zurich and an Executive MBA from WHU/Kellogg. Besides spending time with his family, he enjoys playing the saxophone and mountain sports.
Brindusa adds Marketing Operations to Netcentric’s service offering. She is a savvy operations leader, with over 10 years of experience in leading teams of extensive size, focusing on delivering quality of service and value added to customers with a “can do” attitude. Brindusa has expertise in project management, driving operational efficiency through automation, platform implementation and process standardization. She is proud of being consistently recognized as a leader by her peers. Brindusa is passionate about travelling, trying to visit the world one bit at a time.
A highly educated and experienced professional with a Ph.D.in Computer Science from Vilnius University in his native Lithuania, Valdas has over 15 years of experience in leading web projects based on Java. Since joining Netcentric in 2012 he has been actively engaged in developing Adobe Marketing Cloud solutions for a variety of different clients - with a strong focus on Adobe Experience Manager, customer analytics and data science technologies. Outside work Valdas is also committed marathon runner, tailors his own shirts, and has even appeared in the Game of Thrones TV series.
Hansjürg is focused on everything that "keeps IT running", developing and maintaining software solutions, systems, networks and infrastructure. This is something he has been doing now for over 30 years in a career that has spanned multiple disciplines from Service Operations, Systems Engineering to Enterprise Architecture and beyond. Along the way, he has acquired a wealth of highly valuable experience which is instrumental for both clients and fellow Netcentric employees. Joining the company in February 2014, Hansjürg oversees the operational aspects of Netcentric’s customer engagements.
Dominik has worked in the field of content management for over ten years and has been in the project business his entire professional career. He has led implementation projects for many large clients in the automotive, finance and energy sectors. He has also gathered a wealth of experience developing customer-specific solutions based on AEM and is highly skilled at transforming business requirements into stable, production-ready, usable solutions. Joining the Netcentric story right from the start still makes him proud and he enjoys working with so many highly skilled professionals every day.
With a career spanning nearly 20 years, Oscar is a highly experienced and senior Java web developer and team mentor. Developing portals, intranets, e-commerce websites, web applications and advanced digital signatures, over the years he has also built up and led successful teams, delivering complex projects in a wide variety of business verticals. These range from public administration, banking, broadcasting, retail, online gaming, automotive to pharmaceuticals. Oscar loves funk music, travelling and learning languages. He is also committed to the preservation of primates.
As trusted Adobe partners we hold the record for the highest number of certified in-house experts.
We fully test solutions allowing our clients to appreciate and understand the risks of software implementations.
Recognised twice in a row by Adobe in 3 years. In 2016 we achieved EMEA Adobe Marketing Cloud partner of the year.
We are truly diverse with over 33 different nationalities spread over 11 locations.