by Piotr Zabiello Elastic Path

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We have recently entered and announced a new Partnership with Elastic Path. At Netcentric, we are really exited about this new cooperation and the opportunity to be one of the first key Elastic Path partners in Europe. I want to briefly explain how this came about and why we firmly believe that the partnership makes a great deal of sense to us. Basically, it comes down to three points: people, integration and technology.

People

We have recently entered and announced a new Partnership with Elastic Path. At Netcentric, we are really exited about this new cooperation and the opportunity to be one of the first key Elastic Path partners in Europe. I want to briefly explain how this came about and why we firmly believe that the partnership makes a great deal of sense to us. Basically, it comes down to three points: people, integration and technology.

People brought us to this partnership and people make it happen. While attending the Adobe US Digital Marketing Summit in Salt Lake City, some good friends from Adobe Product Management and Adobe Engineering quite literally pushed us to talk to the people present at the Elastic Path booth. Once we did, we immediately recognized why they had done so. More on this below. We felt very welcome and got the impression that we are talking to people that we could work with. This was totally confirmed in the following weeks, where we followed trough on an ambitious plan to make the partnership happen by the Adobe EMEA Summit in London. The Summit was a great success to both parties and we continue to deepen our relationship.

Integration

When we had our first look at the Elastic Path E-Commerce software, some things immediately stood out. The platform truly enables “Omichannel” E-Commerce and the integration into Adobe’s Digital Marketing Cloud, and AEM in particular, is really unique. It’s fair to say, during all the years that I was involved in E-Commerce projects, what we see in Elastic Path was something of a vision to achieve, but I guess it was never attained in quite the same way.  The solution really gives the Digital Marketer full control over the shop, channel or product experience, including integrated strong “backend” capabilities which are typically buried deep down in some ERP systems handled by IT – which typically kills any sort of real agility. This is a true “CMS First” approach, in contrast to many other E-Commerce platforms or homegrown solutions we had to integrate with, which typically come from a PIM or ERP background, either offering their own “mini-CMS” capabilities or only minimal and cumbersome integrations into full-blown Digital Marketing platforms. But not only does Elastic Path excel in this domain: Its Cortex mediation layer offers excellent backend integration capabilities, which enables you to dynamically link resources from multiple business platforms into one REST API that connects to client applications.

Technology

Actually this should be more “technology & architecture”. I think it’s fair to say that if the (ex-Day) Adobe (AEM) team would go about building an E-Commerce platform, the result is very likely to be very similar to what Elastic Path is today. The architecture, the Open Source Software stack used, the REST API etc. would most probably fulfill many design goals in such an endeavor. For us, the obvious advantage lies in the familiarity with all these elements and therefore in a significantly reduced learning curve for our project managers and engineers in getting proficient with the Elastic Path product. Which translates into efficient and effective projects for our customers.

Building on this solid basis, we are looking to bring this partnership forward. I hope that we will be able to post news and case studies from customer projects very soon - Stay tuned!